Towards Strategic CSR:
Aligning CSR with the Business and Embedding CSR into the Organization:
A Manual for Practitioners
Towards Strategic CSR, the AIM CSR Manual, is intended to assist companies in methodically analyzing their situation and in developing a practical approach to implementing and evaluating corporate social responsibility programs. The CSR Manual provides both theoretical frameworks as well as practical guides and templates that will guide the CSR practitioner or senior executive through each key step in ensuring that their business is able to align CSR projects with stakeholder concerns, business capabilities and social realities. The intention of the book is to assist businesses not only align CSR initiatives and strategy but also to embed CSR into business operations.