Developing a CSR Strategy

 

Organization Asian Institute of Management RVR Center for Corporate Social Responsibility
Framework Title Developing a CSR Strategy
Topic Process for Developing a CSR Strategy
Focus CSR and Strategic CSR

Developing a CSR Strategy

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DESCRIPTION: The framework on developing a CSR strategy defines CSR as the interface between the company and its environment, which includes its stakeholders. In developing a CSR strategy it is important to look at the company’s footprint and its stakeholders. Footprint is the social and environmental impact of company operations to ensure that the company’s activities are responsive to the needs of its stakeholders. However, the company also needs to consider its core assets and capabilities as an organization to ensure that it crafts CSR programs that are maximizes the company’s strength making it more effective and ensures that it fits the company’s core values. Thus, the CSR strategy crafted would create value for both business and society.

USAGE: Companies who want to develop a CSR strategy may use this framework to ensure that they are taking into consideration the important factors mentioned in the framework.

TO CITE: Herrera, M.B., Alarilla, M.I. and Uy, R.L. (2011). Towards Strategic CSR: Aligning CSR with the Business and Embedding CSR in the Organization: A Manual for Practitioners. Makati City: Asian Institute of Management.

 

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