Integrating and Aligning CSR


Organization Asian Institute of Management RVR Center for Corporate Social Responsibility
Framework Title Integrating and Aligning CSR
Topic Embedding CSR
Focus CSR and Strategic CSR

Integrating and Aligning CSR (Short Version)


DESCRIPTION: In embedding CSR into the company’s business strategy it is important to take into consideration the context and coherence of its CSR programs. “Context refers to the external and internal environment of the corporation (i.e. business footprint).” The company needs to ensure that its CSR programs are aligned with the external and internal environment. The CSR strategy should take into account the companies stakeholders and their concerns as well as the capabilities and values of the organization. “Coherence refers to the internal integrity (completeness and consistency) of CSR programs.” In developing a CSR strategy the company needs to ensure that it is consistent from the assessment to the implementation as well as monitoring stage of the program. This would help ensure the effectiveness of the program.

USAGE: This framework may be used by companies who are crafting their CSR strategy as it gives managers an idea of the importance of crafting a CSR strategy that takes into consideration its operating environment.

TO CITE: Herrera, M.B., Alarilla, M.I. and Uy, R.L. (2011). Towards Strategic CSR: Aligning CSR with the Business and Embedding CSR in the Organization: A Manual for Practitioners. Makati City: Asian Institute of Management.


Integrating and Aligning CSR (Full Version)



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