Corporate CSR Practices

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RESEARCH LIBRARY TEACHING MATERIALS SLIDE DECKS AND PRESENTATIONS
CORPORATE CSR PRACTICES USEFUL LINKS  

 

Below are some examples of CSR Practices on shared value, BOP engagement and social innovation.

CASE STUDY 1: Tetra Pak Pakistan’s Dairy Development Program (Pakistan)
Partnership with the local community to create a sustainable network of dairy

COMPANY CAPABILITY: TetRa Pak specializes in providing safe and packaged products

COMMUNITY CAPABILITY: Pakistan is the third’s world largest producer of milk, but wastage at source is 40% of total production

TETRA PAK PROJECT: Dairy Development Program—which formed a community dairy hub

  • Each Dairy Hub encompasses about 800 small farmers from 20 villages.
  • Milk processing companies establish Village Milk Collection points—managed and operated by the local community
  • Tetra Pak’s support: mechanized milking machines; farm supplies for animal welfare and feeds; veterinary clinics.

RESULT:

  • The first (Engro’s) Dairy Hub’s milk collection increased from 400 litres to 8,500 litres per day
  • As of 2010, Tetra Pak reported that about 27,000 farmers have directly benefited and productivity of 90,000 animals

 

CASE STUDY 2: The Express Group’s Driver Partnership Program (Indonesia)
Companies could also devise partnership models that will increase the productivity of its employees and boost their morale.

COMPANY BACKGROUND: Express Group is a taxi company in Indonesia

COMPANY ASSET: Express Group has a large pool of drivers. CEO wants to develop a corporate strategy to help its employees increase their income.

EXPRESS PROJECT: Driver Partnership Program

  • The Express Group acts as a facilitator and guarantor for the drivers (to purchase the taxis), as well as a knowledge provider for trainings.
  • Employees could own their taxi only after 6-7 years

RESULT:

  • Increasing number of taxi drivers
  • From 3138 cars in 2009 to 6,000 cars in 2011.

 

CASE STUDY 3: Smart Philippines’ Smart Island Activation, Panalo Phone and Barangay Phone
Special retail programs could be created that will develop the entrepreneurial spirit BOP.

COMPANY BACKGROUND: Smart Philippines is a telecom service provider.

COMPANY ASSET: Smart is the leading wireless services provider with 49.0 million subscribers (as of Dec 2011)

COMMUNITY NEED: Affordable mobile phone and cheap telecom service

SMART PROJECTS THROUGH TALK 'N TEXT BRAND

  • Panalo Phone (Winner Phone) is a complete phone package that only costs PhP 499 or USD 11.60

The Talk ‘N Text Barangay Phone that functions as a payphone for shared community use of the DE socio-eco class. It provides low cash out (USD 0.069) and lowest per minute call at USD 0.023 versus USD 0.186 via landline, and USD 0.128 via regular mobile phones.